Facebook Success Stories – Real Life Examples to Help You Succeed

April 1, 2008
Facebook Success Stories - Real Life Examples to Help You Succeed

In developing our FaceBook Marketing Plan, we have been reviewing Business Pages on Facebook to see what is works best. It’s clear that developing an application is a huge part of many success stories. Take for example the most famous Facebook business success story TravBuddy.com Countries Visited Map.
Unless you are an application developer, [...]

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Easiest Way to Launch a Viral Video Campaign Without Spending a Dime

March 26, 2008
Easiest Way to Launch a Viral Video Campaign Without Spending a Dime

Viral Video is all the rage these days, and we’ve blogged a lot recently about how easy it is. It still takes time to produce, edit, and upload video. This week we’ve been bogged down producing some videos to upload… Note to self: REMEMBER to always budget three times the amount of time for new [...]

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How Web2.0 Push/Pull Marketing Works to Attract Traffic and Qualified Leads

March 19, 2008

When someone enters keywords into their favorite search engine, they are trying to do one of two things:
1) solve a problem
2) answer a question
By “pushing” out content in the form of blogs, podcasts, white-papers, articles, and instructional videos, you “pull” in customers looking for solutions or answers. Buy providing quality free content that helps them [...]

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Web2.0 and Social Media Marketing: What it Means for Your Business

March 18, 2008
Web2.0 and Social Media Marketing: What it Means for Your Business

Social Media Marketing is the official term for using what has become known as Web2.0 or social media to promote your business. Understanding what this means for your business starts with revisiting how you see the web. One of my favorite books on the evolution of online spaces is Cluetrain Manifesto. It’s where I first [...]

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Best Practices for Font Usage on the Web

March 14, 2008

The best practices for font usage on the web are a little different than for print. Although controlling fonts in a web page or blog is more limited and involved than in a page layout program, there’s a lot you can do to make your text layout look good.
For most purposes on the web, you’ll [...]

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