SEO Web Design by BardicMedia.com

When someone enters keywords into their favorite search engine, they are trying to do one of two things:

1) solve a problem
2) answer a question

By “pushing” out content in the form of blogs, podcasts, white-papers, articles, and instructional videos, you “pull” in customers looking for solutions or answers. Buy providing quality free content that helps them with the problem they are looking to solve or question they seek an answer to, you pre-sell yourself or your company. This pulls the prospect closer to you and shortens the decision-making cycle for them to choose to do business with you.

While this is a well-know tactic that many have blogged about before, there is an art to designing campaigns that effectively use this approach to gain permission to continue these conversations in a way that results in increased business. While most businesses can launch a blog themselves, it takes a trained marketing professional or lots of trial and error to leverage the value of these “push” content efforts. The best approach for most businesses is to budget for development of a Web 2.0 marketing strategy by a consultant who has experience with website conversions. Maintaining a blog, podcast, or article series can be very time-consuming, so to get the kind of ROI you have been hearing all the buzz about with these tactics, you need a plan to attract and retain an audience for this communication.

Social networks that are now the backbone of Web2.0 allow your prospects to locate you and your website by the principle of “birds of a feather flock together.” Tags are small clusters of keywords that allow members of these communities to locate others interested in a similar set of subjects to network with, usually by adding people to their list of friends or through groups that share a common interest. If you or your company are well represented on networks like linkedin.com, facebook.com or myspace.com (which one you use most will depend on your industry), then you are also pre-selling by showing who you are associated with. You want to use profiles in these spaces to demonstrate affinity with thought leaders, innovators, and other impressive people and organizations in your industry that help to convey your style of approach to solving problems and finding answers.

Video has become a major traffic trend. Video content now outranks text, photo, and audio content in most search engine results. You’ve probably heard this already and thought: “I don’t sell video…” Go ahead and stop reading here if you want your competition to be the only one to learn the secret to leveraging this amazing trend for under two hundred dollars.

Driving streams of relevant visitors to your pages could cost a lot more than that if you are buying ads or keywords using Search Engine Marketing (SEM). Building traffic through online video just got so cheap with the release of some new technology and services that make running a Video Search Marketing campaign the greatest ROI for most businesses.

And, you have probably heard this before, too. But you still say you don’t have any way to afford the gear you need or understand video editing and uploading. The whole game changed with the release of Traffic Geyser. This tool lets you create videos from still photos and audio files you have or create, and upload video to 30 video sharing sites in the time it would take to post to just one. You just simply have to read the details of this product before you decide to blow off video as a promotional tool.

For a little more cash you can have a video camera in your pocket that shoots video good enough for internet marketing, too. See the Flip Video Camera. It’s amazing!

The size of a cell phone, this camera actually has editing and uploading software built into it. It’s so easy you can have your grandmother uploading your promo videos. Subscribe to this blog’s feed or leave a comment so you will get updates when I blog about some creative examples of people using video to promote everything from wholesale soluble coffee to saving rainforests in Costa Rica.