Twitter this, tweet that, twitter in the news, on TV. So you’re sick of hearing about twitter, right? It’s OK, sometimes we get sick of it too. Here’s a strategy to benefit from Twitter without ever Tweeting!
Use twitter to listen to a specific audience. For anyone planning a new product launch or if you are starting or expanding a website marketing campaign, twitter gives you access to real-time information on your targets in a way that no other medium ever did or could.
Some tools and websites we use to discover trends on twitter:
search.twitter.com
This is twitter’s built-in search engine, it’s limited but good for quick searches.
tweetscan.com
Scan for keywords in a browser. They also show the most popular tags and trends, and have a good people search, with no login required. Easy to use and works better than the one above.
Twitter Search Results on Google (Firefox Add-on)
If you spend lots of time searching in google currently, this is the easisest way to peek in on Twitter without diving deep. This tool adds the last five tweets on a keyword to google search results.
Tweet Delivery: Get Twits in your Inbox with TweetLater
If you like email and use it a lot you will love this. Sign up with them and go to the keywords section of the site, dump the top keywords you use to get traffic to your website, or keywords you want to see if people are talking about, and it will email you a list of tweets with that mention those words daily or weekly. You don’t have to use it to tweet now or later, you can just use the feature that emails you batches of tweets. Once you find someone interesting or relevant to your search, go to their twitter page, that usually links to some web page with an email address. Most people at least link to a social media site you are already a member of, so you can become friends that way, or at least see who you know that knows them.
Now you can engage in all that tweetspeak at parties and pretend like you too spend your life blabbing about your life on twitter, or you can admit “I just use twitter to listen.”
Hear what we have to say at twitter.com/bardic and subscribe to the feed for this blog for a series of posts about strategic use of twitter.
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