In developing our FaceBook Marketing Plan, we have been reviewing Business Pages on Facebook to see what is works best. It’s clear that developing an application is a huge part of many success stories. Take for example the most famous Facebook business success story TravBuddy.com Countries Visited Map.
Unless you are an application developer, you’d be tempted to be disappointed to learn that aps can be so critical to success on Facebook. I know, you’re thinking “great, another thing I have to hire a developer for!”
That’s what I thought until I learned about tools that you can use to mash up existing content with easy tools like Widgetbox.com, Yahoo Pipes, and Popfly. What is so cool about this trend is that it is so easy to get started with these aps, and developers are still relatively inexpensive.
What’s critical is for people to get out there and start playing on Facebook now, learning about what works and discovering what your audience wants. Coming up with a simple concept that plays on the natural organic trends of the network you are building is critical. Watch this video to hear Lance Tokuda of RockYou.com describe how he came up with one of the most successful aps on Facebook and how he is literally building an online empire across multiple social platforms:
